Does All That Blog Bling Serve Your Call to Action?
Identify your blog’s target audience, your mission statement, and your call to action and every other decision you make about your blog marketing strategy gets easier.
When you know exactly who you want to reach, what you want to teach them, and what you ultimately want them to do, then every other choice — for [...]
Is Your Comment Name A Weak Link?
Discover a tiny change you can make to the public comments you leave on other blogs that will have a HUGE impact on your blog’s visibility.
It’s the simplest tweak in the world, but it will super-power your comments by helping you:
build search engine visibility without costing you a single penny
stand out from a scrolling [...]
Are You Posting Too Often?
The number one reason people unsubscribe from newsletters and blogs is overwhelm — too much content. If you’re posting more than three times a week, you could be overwhelming the most valuable segment of your audience.
Erin Pavlina’s Advice to Spiritual Bloggers
I jumped at the chance to interview psychic medium Erin Pavlina for Shift Your Spirits. It’s been a year since Erin stepped into promoting her one-on-one readings, and a year-and-a-half since she began her blog.
With her trademark candor, Erin shares with me some of the most difficult trials along the path to her success [...]
Define Your Blog’s Mission in One Sentence
You need to be able to communicate who you are and what you do — what your blog, business, product, or service does — in less than a minute. Actually, you’ve got about 9 seconds to make me want to stick around and keep reading…
What Has Digg Done for You Lately?
Do you have a string of social bookmarking icons studding your posts like a gaudy necklace? Are the sites you’ve chosen to represent sending you a ton of the readers you want?
If not, then it looks like what it is — a desperate person wearing a gaudy necklace standing outside a rock concert handing out free Bibles.
You’ve got to execute smart specific actions in the right environment.
Are You Losing Comments from Your Blog Subscribers?
Think of ALL the readers, subscribers, and potential commenters who have had the impulse to visit and reply to your post — in the briefest window of motivation — but passed on the moment because of one missing link…

