WordPress Template Tip — a simple tweak that will allow you to deliver full article content in your feeds, free your blog from duplicate content penalties, and still give you a scannable front page on your blog — without using the more tag
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Writing, Blogging, Self-Publishing, and Marketing Tips from an Indie Author Entrepreneur
Category Archives: Email
The Dumbest Marketing Mistake I Ever Made
Promoting one page of your blog is not any harder or more expensive than promoting any other page on your blog — the right choice is not any more difficult in terms of technology — making the right choice is not easy — but it is incredibly simple. If someone gives you the opportunity to share ONE URL from your blog which one should it be?
Summer Feed Subscriber Slump?
Are your feed counts, hits and visits, and other performance statistics wilting in the dog days of August? Did your subscriber growth rate hit a wall — oh, say, about a month or two ago? Chill — it’s not just you. One of my blogging peers emailed me last month complaining about a “glass ceiling”…
Reeling in The Almost Subscribed
What’s worse than an unsubscribe notification or a first-time visitor leaving your blog without choosing to subscribe? Unverifieds! These are the readers who were interested enough to subscribe to your blog by email but end up lost in a black hole and never receive your posts because they never clicked the opt-in confirmation link in…
What’s in Your Email Signature?
Your email signature file is the most over-looked and under-employed piece of screen real estate on the web. Looking for thousands of free opportunities to share the link to your blog? How many emails do you write or respond to per day?
Are You Posting Too Often?
The number one reason people unsubscribe from newsletters and blogs is overwhelm — too much content. If you’re posting more than three times a week, you could be overwhelming the most valuable segment of your audience.
Are You Losing Comments from Your Blog Subscribers?
Think of ALL the readers, subscribers, and potential commenters who have had the impulse to visit and reply to your post — in the briefest window of motivation — but passed on the moment because of one missing link…
How to Handle Unsubscriber Notifications
Suggestions for how to handle unsubscribe notifications — why it’s important to solicit feedback from even your most disgruntled reader, and how to approach this less than ideal but incredibly valuable opportunity to learn.
