Category Archives: Marketing

The One Thing Your Blog Has that All the Others Don’t

You absolutely must find an angle or a sub-niche or a focus topic to stand out from the crowd of personal development bloggers — otherwise you’re just “another personal development blogger.” What can you offer the personal development niche that other bloggers — writing about the same general topics — can’t find on their own blogs?

Blog Mission Makeover – a Case Study

Jeff Lilly of Druid Journal has written a valuable peek into examples of how — exactly — he’s applying the Blog Marketing Checklist — from the Build Your Blog Subscriber List tutorial — to make-over his blog’s mission with focused intention.

More Reasons Why It’s Not All About Google Traffic

Do you work for Google? Who is your boss? I’m self-employed — I don’t have a boss, I don’t have one boss, I actually have thousands of bosses. I answer to my readers. Having the entire proverbial rug on which my financial survival depends ripped out from under my feet without warning is not my…

The Dumbest Marketing Mistake I Ever Made

Promoting one page of your blog is not any harder or more expensive than promoting any other page on your blog — the right choice is not any more difficult in terms of technology — making the right choice is not easy — but it is incredibly simple. If someone gives you the opportunity to share ONE URL from your blog which one should it be?

Want More Subscribers?

You’re already blogging — but are you blogging like I’m blogging?

  • How many regular readers do you have?
  • How many first-time visitors are becoming subscribers?
  • How do you get more — tons more — subscribers?
  • Are you sure you’re doing everything you could be doing to grow your list faster?
  • How many subscribers do you want?

Do you want to keep growing your readership the way you’re doing it, or do you want to try some of my best-kept secrets?

Summer Feed Subscriber Slump?

Are your feed counts, hits and visits, and other performance statistics wilting in the dog days of August? Did your subscriber growth rate hit a wall — oh, say, about a month or two ago? Chill — it’s not just you. One of my blogging peers emailed me last month complaining about a “glass ceiling”…

The Best Reason to Self-Publish

Trying to decide whether or not you should self-publish your book? If making money is your goal, then the bottom-line numbers are the deal-breaker. Do you understand how book royalties actually work in mainstream commercial publishing? I’m about to share with you the skinny and the ugly on exactly how much you can expect to…

What’s in Your Email Signature?

Your email signature file is the most over-looked and under-employed piece of screen real estate on the web. Looking for thousands of free opportunities to share the link to your blog? How many emails do you write or respond to per day?

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