As a writer, your ultimate goal is probably — at some point — to publish, sell, and reach your audience through word-based products — books. Blogs are closely related to books — they feed off one another — but they are very different mediums. How do you re-package existing writing and create something of additional value?
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Writing, Blogging, Self-Publishing, and Marketing Tips from an Indie Author Entrepreneur
Category Archives: Marketing
Following Your Golden Thread
Reinforcing your mission — your core message — over and over again can feel a little redundant from the author’s perspective — like a creative straight-jacket.
How do you limit and narrow and focus your blogging while simultaneously stockpiling an ever-growing quantity of original, quality articles? Don’t these goals contradict one another?
Do You Want Advertising Revenue or A Sticky Blog?
Google Adsense and Site Stickiness are basically incompatible. There are ways to at least strike a balance between advertising and site stickiness — keeping me around for one or two extra page views before losing me to an ad click — but you’ll have to limit the pages the ads appear on.
Is Your Comment Name A Weak Link?
Discover a tiny change you can make to the public comments you leave on other blogs that will have a HUGE impact on your blog’s visibility. It’s the simplest tweak in the world, but it will super-power your comments by helping you: build search engine visibility without costing you a single penny stand out from…
Are You Posting Too Often?
The number one reason people unsubscribe from newsletters and blogs is overwhelm — too much content. If you’re posting more than three times a week, you could be overwhelming the most valuable segment of your audience.
Define Your Blog’s Mission in One Sentence
You need to be able to communicate who you are and what you do — what your blog, business, product, or service does — in less than a minute. Actually, you’ve got about 9 seconds to make me want to stick around and keep reading…
What Has Digg Done for You Lately?
Do you have a string of social bookmarking icons studding your posts like a gaudy necklace? Are the sites you’ve chosen to represent sending you a ton of the readers you want?
If not, then it looks like what it is — a desperate person wearing a gaudy necklace standing outside a rock concert handing out free Bibles.
You’ve got to execute smart specific actions in the right environment.
The Top 5 Best Ways to Make Money Blogging
In my PageCoach Problogging Tutorial, I talk about the 13 most common blog monetization strategies. Now, I’m releasing a 13 page — free — PDF report about my Top 5 most lucrative and meaningful sources of problogging income.
