Can we talk about our relationship for a minute? It’s not you; it’s me. I’m absolutely smothering under a role here — and fronting is so not my style. Maintaining multiple professional brands is draining me…
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Writing, Blogging, Self-Publishing, and Marketing Tips from an Indie Author Entrepreneur
Category Archives: Red Pen
Stop Penalizing Your Blogging Peers
NoFollow absolutely sucks. Put the credit back where the credit is due. Help distribute meaningful link love in this economy of attention dynamically, organically, cumulatively, synergistically, and automatically by disabling or reversing the “nofollow.â€
Do You Want Advertising Revenue or A Sticky Blog?
Google Adsense and Site Stickiness are basically incompatible. There are ways to at least strike a balance between advertising and site stickiness — keeping me around for one or two extra page views before losing me to an ad click — but you’ll have to limit the pages the ads appear on.
Does All That Blog Bling Serve Your Call to Action?
Identify your blog’s target audience, your mission statement, and your call to action and every other decision you make about your blog marketing strategy gets easier. When you know exactly who you want to reach, what you want to teach them, and what you ultimately want them to do, then every other choice — for…
Is Your Comment Name A Weak Link?
Discover a tiny change you can make to the public comments you leave on other blogs that will have a HUGE impact on your blog’s visibility. It’s the simplest tweak in the world, but it will super-power your comments by helping you: build search engine visibility without costing you a single penny stand out from…
Define Your Blog’s Mission in One Sentence
You need to be able to communicate who you are and what you do — what your blog, business, product, or service does — in less than a minute. Actually, you’ve got about 9 seconds to make me want to stick around and keep reading…
Are You Losing Comments from Your Blog Subscribers?
Think of ALL the readers, subscribers, and potential commenters who have had the impulse to visit and reply to your post — in the briefest window of motivation — but passed on the moment because of one missing link…
General Recommedations from the Red Pen
General advice for writers and universal opportunities to improve your posts, articles, and manuscripts.
