Reeling in The Almost Subscribed
What’s worse than an unsubscribe notification or a first-time visitor leaving your blog without choosing to subscribe?
Unverifieds!
These are the readers who were interested enough to subscribe to your blog by email but end up lost in a black hole and never receive your posts because they never clicked the opt-in confirmation link in the follow-up [...]
Blogs to Books | Books to Blogs
As a writer, your ultimate goal is probably — at some point — to publish, sell, and reach your audience through word-based products — books. Blogs are closely related to books — they feed off one another — but they are very different mediums. How do you re-package existing writing and create something of additional value?
Following Your Golden Thread
Reinforcing your mission — your core message — over and over again can feel a little redundant from the author’s perspective — like a creative straight-jacket.
How do you limit and narrow and focus your blogging while simultaneously stockpiling an ever-growing quantity of original, quality articles? Don’t these goals contradict one another?
Does All That Blog Bling Serve Your Call to Action?
Identify your blog’s target audience, your mission statement, and your call to action and every other decision you make about your blog marketing strategy gets easier.
When you know exactly who you want to reach, what you want to teach them, and what you ultimately want them to do, then every other choice — for [...]
Are You Posting Too Often?
The number one reason people unsubscribe from newsletters and blogs is overwhelm — too much content. If you’re posting more than three times a week, you could be overwhelming the most valuable segment of your audience.
Is Your Blogging Schedule Too Ambitious?
In order to successfully manage a blogging schedule, you need to know what that schedule is — and you need that schedule to be incredibly do-able.
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