Trying to decide whether or not you should self-publish your book? If making money is your goal, then the bottom-line numbers are the deal-breaker. Do you understand how book royalties actually work in mainstream commercial publishing? I’m about to share with you the skinny and the ugly on exactly how much you can expect to…
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Writing, Blogging, Self-Publishing, and Marketing Tips from an Indie Author Entrepreneur
Reeling in The Almost Subscribed
What’s worse than an unsubscribe notification or a first-time visitor leaving your blog without choosing to subscribe? Unverifieds! These are the readers who were interested enough to subscribe to your blog by email but end up lost in a black hole and never receive your posts because they never clicked the opt-in confirmation link in…
The Financial Guilt of Spiritual Entrepreneurship
Do you consciously, sub-consciously, or even un-consciously demonize money? Guilt about making money from a calling or higher sense of purpose seems to be almost epidemic among spiritual entrepreneurs. If you can accept money for doing something you identify as “meaning-less†why would you struggle to manifest wealth for doing something a million times more meaning-ful?
What’s in Your Email Signature?
Your email signature file is the most over-looked and under-employed piece of screen real estate on the web. Looking for thousands of free opportunities to share the link to your blog? How many emails do you write or respond to per day?
Blogs to Books | Books to Blogs
As a writer, your ultimate goal is probably — at some point — to publish, sell, and reach your audience through word-based products — books. Blogs are closely related to books — they feed off one another — but they are very different mediums. How do you re-package existing writing and create something of additional value?
Following Your Golden Thread
Reinforcing your mission — your core message — over and over again can feel a little redundant from the author’s perspective — like a creative straight-jacket.
How do you limit and narrow and focus your blogging while simultaneously stockpiling an ever-growing quantity of original, quality articles? Don’t these goals contradict one another?
Do You Want Advertising Revenue or A Sticky Blog?
Google Adsense and Site Stickiness are basically incompatible. There are ways to at least strike a balance between advertising and site stickiness — keeping me around for one or two extra page views before losing me to an ad click — but you’ll have to limit the pages the ads appear on.
Does All That Blog Bling Serve Your Call to Action?
Identify your blog’s target audience, your mission statement, and your call to action and every other decision you make about your blog marketing strategy gets easier. When you know exactly who you want to reach, what you want to teach them, and what you ultimately want them to do, then every other choice — for…
